Google Analytics is a service that allows owners of businesses to know how visitors interact with their sites. The Google Analytics is a great tool and service, as it allows website owners to easily track the happenings in their website, and craft out means of improving them. Rational decisions can be made with the statistics gotten from Google Analytics.

This service allows owners of a website to know who visits the website, and what they do while on the website.

With Google Analytics, they can know how long visitors spend on a page, and what pages visitors visit the most

It also allows you to know more the visitors to your sites, like their languages, which devices they used to browse, laptop, desktop or mobile devices. This information will allow you to gear your marketing to the right audience in a proper manner.

 

If you are one that advertises via Google AdWords, with Google Analytics, you can know if your ads are geared in the right direction. Analyzing your websites’ data for a while allow you to know what changes

That should be done to improve your traffic, and what new audiences that should be targeted.

We will tell you how Google Analytics can be set up and measured to allow you to work on your digital marketing campaign.

Step 1:

You have to create a Google account. It is free of charge. If you are already using Gmail, you already have a Google account that you can use Google Analytics with. It is a free service that can be used by anyone, whenever they want. If you don’t have a Google account, then creating one won’t take a long time.

Step 2:

Don’tĀ forget to put the tracking code on every page on your website.

The tracking ID code allows Google to track your website’s activities. If you forget to add the code, then you won’t see any report on the visit to your website.

Step 3:

Input Goals in the Analytics. Google Analytics is capable of tracking conversion while using Goals.

The goals are those particular actions that you expect of visitors to do on your website. If your website is an online shop, a goal is that visitors should click on the button, ‘confirm purchase’, which means sales have been made.

Step 4:

Your Google Search Console should be linked to your Analytics account.

The Google Search Console is one tool that can be used to manage how your website shows in search results on Google. Linking your Google Analytics to Google Search Console, allows you to know how your website gets ranked when Google search queries are done. You also know the number of people that view your site using Google.

Step 5: Link to Your Google Analytics account to Google AdWords

Google AdWords is designed to allow businesses to get advertised in millions of websites and on Google Search. Linking both together allows you to find more insight into the performance of your ad.