Every brand that succeeds needs a well-structured marketing stack, which can greatly save both time and money of the company, increasing conversion rates, leads, efficiency and lots more.
Your marketing tech stack involves every tool that a marketer uses in the course of doing his or her job of collecting data, organizing, as well as utilizing data to create and fashion the right marketing activities.
The marketing tech stack allows marketers to easily optimize what processes they engage in. It could involve email automation, funnel analytics, social management, and other tools that tech-savvy marketers use.
An average marketing team is known to have a lot more than seventeen tools in their marketing tech stack. This study was done by Radius.
Choosing Your Stack
While choosing your marketing tech stack, one is usually faced with a myriad of great options that will allow you to get the decisions made. Below are five important components that can allow you to easily build a very organized marinating stack that will get you the desired results you crave for.
1. Does it get the job done?
Sometimes, we are enthralled with the numerous features and capabilities many of these marketing tools out there have, that we forget that you only need them to get the job done. Before you pick the tools that will make your marketing tech stack, ask yourself what job you want to accomplish. You can then opt for those tools that will get what you want to accomplish.
Ensure that your marketing tech stack is not heavy but slim and light to allow you to be note-flexible, and allow you to adapt to whatever changing processes that occur. It’s important that the marketing tech stack be more scalable, for those times you need additional support.
2. Opt for those tools with great customization options and exceptional support
There is a slim chance that you will come across two marketing tech stacks that are identical, and a lot more rare to sight those tech stacks that are similar, as well as having similar processes and usage.
Opt for those that allow you to customize easily to meet your needs, and give you the support you need.
3. Use the tools that are easy to measure
You are making use of marketing tech stack to get a result, not because you want to increase your budget or make the process she complicated. The reason you are using this to improve the productivity of the team, improve the size of the funnel, as well as its velocity. The benefits that accrue from them must be more than the cost. Before you start thinking of what stack to invest in, ensure that there is a way that the impact can be measured.
4. Will All The Components In Your Stack Fit?
If your components in your marketing tech stack do not fit, there is a great chance that they will collapse. It’s important that they are all aligned. Every piece you think of adding should support the others. Will you be able to easily track the consumer data using all the platforms? Will the files be shared from one component to the other? They must all fit and work in unison.