Those visitors to a website, who do not click are not converted. This is something that marketers dread. Visitors can’t move to the sign-up form or the checkout stand without using more than one buttons. These buttons need to improve if you want your conversion rates to increase. A lot of times, some marketers ignore the calls to action, feeling that it is trivial and should not be bothered about.
Those trivial things that we ignore are usually the ones that can greatly improve the conversion rates.
Below are great click-boosting techniques that can aid the generation of more conversions of about twenty-five to ninety percent.
1. Entertain the brain
Good marketers are great psychologists. They understand what happens to their potential clients and clients’ brains, and how they can put in place strategies to cajole them to carry out the necessary actions like purchasing products or services. You have to look at how your ‘buy buttons’ affect your brain. When your clients see the ‘buy buttons’, what do they see?
There are minor alterations that can be done to your Call To Action buttons, that will greatly improve your sales. Let’s take a classic example. Place a buy button in various colors- green and orange. It is most likely that more people will opt to use the buy button when it is orange than when it is green. This is because people love contrast. Colour affects how humans think. This is why as kids grow, they are exposed to bright colours. When we are at a funeral, we put on dark colours. At a fun event, we go for the bright colours. Orange when compared to green is known to attract a lot of attention. A bee will opt for a flower that contrasts its background more than the one that does it less. The same can be said for humans. Ensure that your ‘buy button’ is brighter than the background.
2. Don’t bombard your visitors with complicated calls to action
You nat gave read about analysis paralysis and paradox of choice. We, humans, find it hard to make decisions. After we make the decision, we may feel bad about it, because there were many options on the table. Let’s take an example. Imagine you walk into a room filled with hundreds of candies, and you are asked to choose only one. You will spend hours, contemplating which candy to opt for because you have been given a lot of options. After you make your decision, you will still feel cheated. On the other hand, you head to a place and you have to choose a candy from three options. You will pick, and may not feel bad about it.
Fewer choices made by your visitors may leave them happy, and happiness is one emotion that is needed to confer them and make them loyal to your business. Look at your home page. Is it stuffed with a lot of options that are not necessary? Simplify your home page, and watch your conversion rate increase.
Make That Button Look Like Button
Don’t bore your visitors or stress their heads. They are doing you a favor by clicking on your Call To Action Buttons, don’t make it stressful to them. When a person logs onto your page, does he see the button and know it is a button, or do you have to strain the person’s IQ before you can tell if the that is a button? This is not a jigsaw puzzle. Make it simple. Let the clients know that if a purchase is to be made, this is what is to be clicked.