A research done by Fast Company showed that about 93% of marketers make use of social media channels to greatly promote their brands. Social media is the best thing to happen to online marketing, and it seems to be growing as the days go by. If you are not using social media marketing, you are missing a great part of your market share. A lot of people are obsessed with social media, and great brands have used this obsession to grow their businesses. People can’t get enough of Facebook, that is why your brand should be on Facebook, Pinterest, Instagram, Twitter, Instagram and so on. There are a lot of brands eating the fats of the land on social media. One thing you should note is that being active on social media will greatly improve your efforts, but that’s not all.
There are billions of people using social media, and any serious business should be on various social networks, trying to get themselves positioned properly.
There are now sponsored ads that speak greatly of a person’s hobbies and interests popping out as he or she moves through Facebook. This means that the person will most likely be engaged and converted by the sponsored ads because they are targeted to meet their interests.

1. What Is Your Game Plan?

If you have not laid out an execution strategy, then there is a great chance that whatever content you make may not succeed. Choose a limit to how many tweets get published by your daily. The number can easily be altered when needed. Having the number set allows you not to fall below it and under the grid. Try and find out about your competitors, and what their strategies seem like. How many times do they post? What kind of content do they post? Be a follower of your competitors and watch what they do. Your purpose is to be active, but do not overdo it. Put your planned content compiled, and when they will be published in a calendar. Make them for every social media channel that you operate. It is important that plans are made ahead of time.

2. Treat every channel as being individual.

Let every social channel you run have a different entity. Don’t use the same content for every social media channel, though they can be similar. Let every channel be adapted to the type of audience that you cater for. LinkedIn tends to be more serious and educational, while Instagram is a fun place that loves pictures. If you use the tactics for Instagram on LinkedIn, and vice versa, your strategy may not work.
Know what your followers demographic for every channel is, and tailor your content to that effect.

3. Try and work on your customer service.

No one likes to be ignored. When a visitor sends you a message and you ignore it, the person will trust in you and avoid you. Once you ignore them, they will rush off to your competitors to get the answers they want, and your competitors will be happy to have them. Once a question is asked, give a thoughtful response quickly, and your visitor will feel respected.

4. Accept Your Mistakes

When you make a mistake, try and apologize. Sometimes, we may be misinterpreted, and things may escalate negatively, if not handled properly. The social media has made and marred many brands. Once you are at fault, apologize. When your visitor is angry, try to calm him or her, even when you are not at fault. You want to give the world the feeling that your brand has a human face.