From the television commercials that we stared at, to Snapchat, YouTube, and so on, we have continuously watched and loved videos. They would remain a great aspect of our lives.
Video marketing is a great marketing scheme that gives marketers the versatility they want, and it is extremely shareable and efficient.
Diode Digital is said that online video is over 600% more efficient than both direct mail and print.
Over seventy-five million residents of the US watch videos online daily. It has been said that including ‘video’ in the subject line of your email improves the rate of click-through of about thirteen percent.
Over fifty percent of video content gets watched via a mobile device. Videos that are over two minutes have better engagement. This means that video marketing should be included in one’s marketing strategy. People prefer to watch videos to reading an article.
1. Video Boosts Conversions and Sales
Videos can help you make a lot of money, and improve engagement, more than print. Inputting a video about your product on your website’s landing page can improve your conversions by over eighty percent, as a lot of visitors prefer to watch videos to reading print. Videos are known to improve the sales of a brand. A study down showed that over seventy-four percent of users preferred to watch a how-to video about a service or product procured it.
It is important that your strategy creating intriguing videos for your products.
2. Video Shows Great ROI
Over eighty-three percent of businesses believe that video marketing has greatly increased their ROI. Video marketing is cheap, easy, and pays a lot. As time goes on, the video editing tools continuously evolving, becoming cheap. Your smartphone can be used in creating the right videos. Your video shouldn’t be designed to be perfect, instead, the content should be great. It has been shown that when the videos of the product or service are not clear enough, people get repulsed. The important aspect is the content.
3. Video Builds Trust
Video nurtures trust, which is an essential aspect of the sales, as well as conversions. An important aspect of content marketing is dependent on the existence of trust, and if long-term relationships exist. Provide the right information to allow your visitors to trust you, and always come to you when they need an item or information about it.
4. Google Loves Videos
Have you noticed that when you search for something on Google, you usually see videos from YouTube at the top of the search results? According to Moovly, you are over fifty-three times more likely to show up at the beginning of Google results. If your content is made in videos, there is a great chance that Google will be ranked highly.
5. Video Appeals to Mobile Users
A lot of people that use mobiles love to watch videos. Over ninety percent of clients prefer to watch their videos using their mobiles. According to YouTube, the mobile video consumption yearly increases by over one hundred percent.