Google has invested its time into getting internet users the best search results available. Thus gas made them to continuously use various algorithm updates to get this done.
To allow you to understand the main changes to algorithms that have occurred in a few years ago, below are the cheat sheet of the major updates, and what you may stop doing in your website.
The Panda was used first on February 24, 2011, and was designed to de-rank those websites that have low-quality content. Websites that are known to have thin content, keyword stuffed or spammy are penalized by Google, as it filters it from the Search results.
It was used first on April 24, 2012, and it is designed to de-rank those websites that are known to be stuffed with unnatural link profiles. A website that was found with paid for links, spammy and keyword stuffed were penalized in real time. This meant that the penalties given to those websites found wanting were quicker.
Pirate was used first in August 2012, and it was designed to de-rank those websites that had been reported for copyright infringement. This usually included those websites that were known to hold pirated content like music, movies, websites and so on. Many that fell into these categories were torrent sites.
It was used initially on August 22, 2013, and it was designed to understand a lot more about queries and what they meant to ensure that better search results came up. The Hummingbird was designed to give the internet user, search results that were linked to what the searcher had in mind, instead of focusing on the individual keywords used in the query. Google makes use of synonyms of the query’s keywords to come up with related results.
It was used initially on July 24, 2014, and it was designed to give relevant and high-quality search results. This update matches the core and local algorithms together. This means that similar SEO factors are used in ranking the local search results as well as the non-local search results. Distance and location are used greatly.
This was used first on April 21, 2015. It was designed to give sites that are mobile in nature an optimized boost while de-ranking those that were not. Those searches done on desktops weren’t affected. RankBrain
It was used initially on October 26, 2015, and it was designed to give better results using machine learning. RankBrain was designed to aid Google, interpret what the query was and give better results.
It was used initially in September 1, 2016, and it was designed to give more diverse and better results using the address of the business and location of the searcher.
You get the results of places close to you.